“If you want to be a CEO—or if you are a CEO and want to keep your job—read Execution and put its principles to work.”
~ Michael Dell
Larry Bossidy is one of the world’s most acclaimed CEOs, with a track record for delivering results that has few peers.
Ram Charan is a legendary advisor to senior executives and boards of directors, with unparalleled insight into why some companies are successful and others not.
The result is the book people in business need today. Leaders who create execution cultures focus on five key items:
1. They pick specific priorities for their businesses and set clear timetables for achieving them.
2. They assign the projects to the right people and groups – those whom they know can execute them.
3. They set milestones and conduct hard-nosed interim reviews.
4. They measure their peoples’ performance according to the outcome of the projects, including the interim targets.
5. They link everything, from the original priorities to the milestone and performance measurements, to external information that reflects marketplace realities.
When companies fail to deliver on their promises, the most frequent explanation is that the CEO’s strategy was wrong. But the strategy by itself is not often the cause. Strategies most often fail because they aren’t executed well.
No company can deliver on its commitments or adapt well to change unless all leaders practice the discipline of execution at all levels. Execution has to be a part of a company’s strategy and its goals. It is the missing link between aspirations and results. As such, it is a major-indeed, the major-job of a business leader.
If you don’t know how to execute, the whole of your effort as a leader will always be less than the sum of its parts.
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