Marketing is the art of getting people to change their minds. It involves collaborating with business partners in the Industry and building lasting relationships that yields profit.” ~ Jay Conrad Levinson
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients.
In fact, based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it.
In this completely updated and expanded edition, Levinson offers a new arsenal of weaponry for small-business success including:
- strategies for marketing on the Internet (explaining when and precisely how to use it)
- tips for using new technology, such as podcasting and automated marketing
- programs for targeting prospects and cultivating repeat and referral business
- management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible – and the book every small-business owner should have on his or her shelf.
Buy the book on Amazon!