What about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
For years, these questions preyed on the mind of Jim Collins.
Collins and his research team identified a set of elite companies that made the leap to great results. In fact, after the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years.
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great.
Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness.
Some of the findings include:
- To go from good to great requires transcending the curse of competence.
- When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results.
- Good-to-great companies think differently about the role of technology.
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