“I make all our managers read The Lean Startup.” ~Jeffery Immelt, CEO, General Electric
Eric Ries is an entrepreneur and author of the popular blog Startup Lessons Learned. He has had plenty of startup failures along the way.
Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group professionals in a Fortune 500 boardroom. In fact, what they have in common is a mission to discover a successful path to a sustainable business.
The Lean Startup enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs a way to test their vision continuously, to adapt and adjust before it’s too late.
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