Managing stakeholder expectations is extremely important to programs’ success.
Stakeholders have a tendency to change their mind over time. Their needs and expectations may shift during the program.
To prevent this from happening, it is important that Program Managers develop plans to engage with stakeholders on a regular basis to keep them informed about the program’s progress.
It could also happen to lose a key stakeholder (e.g. the sponsor) at a certain moment during the program.
If there is a gap in needed support, the Program Manager should fill it as quickly as possible.
In those cases, the Program Manager should understand who has something at stake with the program and try to have his/her support.
Keep in mind: retaining long-term support is a critical factor to program success.