by In product development, it is very common to have product features batched together and delivered to production in one or two big limited releases.
By acting this way companies treat all product features as having the same value with no consideration for time.
Scrum has a business role that is responsible for keeping the product features ordered: the Product Owner.
The Product Owner ensures that the team works on higher value features first.
In fact, by using the feedback acquired from the market and from other sources, the Product Owner can change the order of product features in order to maximize the business value delivered by the product.
Keep in mind: The Product Owner maximizes the value of the product and the work of the development team.
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